![]() MemberPress plans range from $179 to $399 per year. It’s targeting users who aren’t super tech-savvy or willing to spend money on custom coding. MemberPress is good software, but it’s also competing in a space with a lot of confusing options. It’s not uncommon for MemberPress’s target audience of content creators to be plagued by churn in their membership programs too.ĭespite all this competition, a simple membership system is not a very difficult thing to build if you’re a full-stack developer. They’re all angling to take a cut of your membership dues in exchange for making membership management easier for site builders. There are many other WordPress plugins like WooCommerce Memberships, Restrict Content Pro, and a wide array of software-as-a-service solutions like Memberful and Patreon. That said, this is a very competitive space. We have some clients who use it, and I’m a fan. MemberPress is a plugin that allows people to sign up for your site, pay a recurring fee, and get access to members-only content. How can we make plugin renewals easy and fair for users - and profitable and predictable for developers? The MemberPress Churn Challenge With so many WordPress plugin companies dependent on annual renewals, it’s clear that we need a better solution than crippleware and intrusive, high-pressure sales messaging in the admin interface. With so many WordPress plugin companies dependent on annual renewals, it’s clear that we need a better solution than crippleware and intrusive, high-pressure sales messaging in the admin interface.īut most importantly, I want to talk about churn: the rate at which a recurring program loses subscribers. We’ll also consider why MemberPress is likely to be effective at increasing renewals even though an average WordPress developer can easily jailbreak the blocked MemberPress admin screen with a few lines of code. I’ll explain why they might be trying to represent their plugin more as a software-as-a-service tool than a piece of software you can use indefinitely. ![]() Let’s take a look at MemberPress’s new approach to license renewals. Beyond the disgruntled users expecting a cheap or free lunch is a legitimate and challenging question: When someone “buys a WordPress plugin,” what are they actually buying? What do they think they are buying? What expectations are you communicating to them as a developer or product owner? MemberPress currently blocks access to your admin backend if you don’t renew your annual support license. ![]() Last week, a controversy sprang up on Reddit (alongside a more insightful discussion on Twitter) about MemberPress. ![]() When you buy a WordPress plugin, what are you actually buying? Is it software? Access to support and updates? Something in between? ![]()
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